More than ever, people are wanting more out of work than money. They want more meaning and more purpose. They want to be to be able to see how their contribution to the workplace makes a difference. Purpose and meaning is a two-way street where an employee is encouraged to bring their full set of values and strengths to work and, in turn, the organization supports the employee in using those values and strengths in service of its mission. For that reason, it is not only social enterprises that can provide purpose for employees, or that should. Research has found that employees who derive meaning and significance from their work are much more likely to stay with their organizations.